Entries by jkutylaholler

Focus on Craftsmanship and Success Will Follow

To run a quality-driven business, rather than a price-driven one, let your customers tell your story. When an entrepreneur launches a new business, it’s typically with a lot of enthusiasm and a desire to provide clients the highest quality product or service possible. They dream of being thought of as outstanding in their field – […]

Concierge Service

The prettiest and most polished marketing materials in the world won’t be as effective as they could be if they aren’t backed by the words of satisfied clients. The most complete and fabulous service won’t get you new business unless potential clients know your reputation. After all, anyone can say they’re great. If someone else […]

Testimonial Bank

The prettiest and most polished marketing materials in the world won’t be as effective as they could be if they aren’t backed by the words of satisfied clients. The most complete and fabulous service won’t get you new business unless potential clients know your reputation. After all, anyone can say they’re great. If someone else […]

Direct Market Feedback

One of the best things you can do for your business is to listen to what your clients say about you. Your customers, both those you’ve delighted and those you’ve disappointed, are an invaluable source of market intelligence. Their feedback can tell you what people value about you – and it may not be what […]