Concierge Service

The prettiest and most polished marketing materials in the world won’t be as effective as they could be if they aren’t backed by the words of satisfied clients. The most complete and fabulous service won’t get you new business unless potential clients know your reputation. After all, anyone can say they’re great. If someone else – or lots of people – say it, it becomes easier to believe. That’s why testimonials are so powerful. They let you say to potential customers, “Here, don’t take my word for it …”
Knowing that testimonials are important is one thing, though, and getting them is another. Every business owner has probably been there: after getting great feedback from a recently served client, you ask them for a testimonial. They want to help you. They say, “Of course!” And then the awkward dance begins, because they are busy, and they aren’t copywriters. They aren’t sure how to put their feedback into words. Their obligation hangs over them. Every time they see you, they are reminded they didn’t write the testimonial yet. Pretty soon, they’re avoiding you, and the next thing you know, they need your services again, but it’s so awkward by now that they go to your competitor instead. Now, something that was intended to help you has actually driven business away. This isn’t a scenario you can afford to play out too often.
Holler Marketing’s Testimonial Bank Builder service makes it easy for you to solicit testimonials. More importantly, we make it easy for your clients to help you. Building on our Marketing Feedback Loop service, we take client feedback and streamline it into a well-worded, easy to read, substantive testimonial.
We then encourage your clients to visit Google, Yelp and Facebook to leave you a 5-star rating with their customer experience.
The burden of following up after asking for a testimonial is lifted from your shoulders. The pressure of providing you with useful feedback is removed from your clients. And you gain a collection of testimonials that will demonstrate your credibility, give you invaluable market intelligence, and help you broadcast your awesomeness to potential clients.
Word-of-mouth is even more powerful when you Holler.

Testimonial Bank

The prettiest and most polished marketing materials in the world won’t be as effective as they could be if they aren’t backed by the words of satisfied clients. The most complete and fabulous service won’t get you new business unless potential clients know your reputation. After all, anyone can say they’re great. If someone else – or lots of people – say it, it becomes easier to believe. That’s why testimonials are so powerful. They let you say to potential customers, “Here, don’t take my word for it …”
Knowing that testimonials are important is one thing, though, and getting them is another. Every business owner has probably been there: after getting great feedback from a recently served client, you ask them for a testimonial. They want to help you. They say, “Of course!” And then the awkward dance begins, because they are busy, and they aren’t copywriters. They aren’t sure how to put their feedback into words. Their obligation hangs over them. Every time they see you, they are reminded they didn’t write the testimonial yet. Pretty soon, they’re avoiding you, and the next thing you know, they need your services again, but it’s so awkward by now that they go to your competitor instead. Now, something that was intended to help you has actually driven business away. This isn’t a scenario you can afford to play out too often.
Holler Marketing’s Testimonial Bank Builder service makes it easy for you to solicit testimonials. More importantly, we make it easy for your clients to help you. Building on our Marketing Feedback Loop service, we take client feedback and streamline it into a well-worded, easy to read, substantive testimonial.
We then encourage your clients to visit Google, Yelp and Facebook to leave you a 5-star rating with their customer experience.
The burden of following up after asking for a testimonial is lifted from your shoulders. The pressure of providing you with useful feedback is removed from your clients. And you gain a collection of testimonials that will demonstrate your credibility, give you invaluable market intelligence, and help you broadcast your awesomeness to potential clients.
Word-of-mouth is even more powerful when you Holler.

Direct Market Feedback

One of the best things you can do for your business is to listen to what your clients say about you. Your customers, both those you’ve delighted and those you’ve disappointed, are an invaluable source of market intelligence. Their feedback can tell you what people value about you – and it may not be what you think. Knowing what you’re doing to wow people can help you target your marketing to emphasize strengths. That same feedback can also tell you where you need to change your approach or tighten up your process. We have a saying around here: you can’t read the label from inside the bottle. In other words, maybe you sense that you could be doing a better job of meeting your clients’ expectations and earning new or repeat business, but immersed in the day-to-day of running your business, it’s challenging to look at things with fresh eyes.
Client feedback can give you the tools to hone your strengths and to eliminate weaknesses. But, there are roadblocks to getting that feedback. For one thing, if you’re like many business owners, your schedule is packed from one end to the other with the myriad details of keeping everything running. Carving out time to follow up with clients after a job can be nearly impossible. For another, getting honest and substantive feedback can be a challenge. Dissatisfied clients might be uncomfortable telling you where you fell short. After all, most people don’t like to hurt someone’s feelings. Satisfied clients might be more than willing to rave about you, but comments like “everything was great!” don’t give you the detail you need to properly direct your marketing message.
What you need is a simple way to elicit feedback with substance that doesn’t require a significant investment of time. What you need is Holler Marketing’s Marketing Feedback Loop service. We provide your clients with a short questionnaire about your recently completed work. It rarely takes more than a couple of minutes to complete, but the questions are tailored so that the answers will be specific. Because Holler Marketing does the legwork for you, the only thing you need to do is provide client contact information. You can get back to running your business and rest assured that you’ll soon be in possession of invaluable market intelligence.