Direct Market Feedback

One of the best things you can do for your business is to listen to what your clients say about you. Your customers, both those you’ve delighted and those you’ve disappointed, are an invaluable source of market intelligence. Their feedback can tell you what people value about you – and it may not be what you think. Knowing what you’re doing to wow people can help you target your marketing to emphasize strengths. That same feedback can also tell you where you need to change your approach or tighten up your process. We have a saying around here: you can’t read the label from inside the bottle. In other words, maybe you sense that you could be doing a better job of meeting your clients’ expectations and earning new or repeat business, but immersed in the day-to-day of running your business, it’s challenging to look at things with fresh eyes.
Client feedback can give you the tools to hone your strengths and to eliminate weaknesses. But, there are roadblocks to getting that feedback. For one thing, if you’re like many business owners, your schedule is packed from one end to the other with the myriad details of keeping everything running. Carving out time to follow up with clients after a job can be nearly impossible. For another, getting honest and substantive feedback can be a challenge. Dissatisfied clients might be uncomfortable telling you where you fell short. After all, most people don’t like to hurt someone’s feelings. Satisfied clients might be more than willing to rave about you, but comments like “everything was great!” don’t give you the detail you need to properly direct your marketing message.
What you need is a simple way to elicit feedback with substance that doesn’t require a significant investment of time. What you need is Holler Marketing’s Marketing Feedback Loop service. We provide your clients with a short questionnaire about your recently completed work. It rarely takes more than a couple of minutes to complete, but the questions are tailored so that the answers will be specific. Because Holler Marketing does the legwork for you, the only thing you need to do is provide client contact information. You can get back to running your business and rest assured that you’ll soon be in possession of invaluable market intelligence.
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