Knowing you need testimonials is one thing. Getting them is another. Every business owner has been there: you know testimonials are important, so you ask a recently served client for one. They want to help you. They say, “Of course!” And then the awkward dance begins, because they are busy, and they aren’t sure what to say. Their obligation hangs over them. Every time they see you, they are reminded they didn’t write the testimonial yet. Pretty soon, they’re avoiding you, and the next thing you know, they need your services again, but it’s so awkward by now that they go to your competitor instead. Now, something that was intended to help you has actually driven business away. This isn’t a scenario you can afford to play out too often.
Holler Marketing makes it easy for you to solicit testimonials, but, more importantly, we make it easy for your clients to help you. All you need to do, once a client has agreed to give you a testimonial, is enter their name and email address. This automatically generates a warm, personable email that solicits feedback through 5 specific, simple, questions that will draw out answers that target the substance of your work for them.
Gently-worded reminders, letting your clients know how much you value their input and appreciate their willingness to help you out, follow every [few days?] until their answers are received.
Once that happens, their answers are streamlined into a well-worded, easy to read, substantive testimonial. [We aren’t sure here, Jonn – is this something we will do, or something we’ll expect Holler Marketing clients to do themselves? A combination … they can do it if they’re comfortable doing so, or pass it to us for editing if they aren’t?]
Simply copy and paste the freshly-tailored testimonial into our site[?], and another email is sent to your client, asking them to please visit Google, Yelp and Facebook to leave you a 5-star rating with their customer experience.
The burden of following up after asking for a testimonial is lifted from your shoulders. The pressure of providing you with useful feedback is removed from your clients. And you gain a collection of testimonials that will demonstrate your credibility, give you invaluable market intelligence, and help you broadcast your awesomeness to potential clients.
Word-of-mouth is even more powerful when you Holler.